Because it is cost-effective, Voice over Internet Protocol (VoIP) is a popular choice today among small- and medium-sized businesses (SMBs) looking to upgrade their phone systems. But before you contact just any VoIP distributor, make sure you are dealing with a respectable and trustworthy one.

With 4.75 billion pieces of content shared on Facebook and 500 million tweets shared every day, harnessing crucial social media data is becoming an increasingly monumental task. Businesses need to leverage social media in order to deliver relevant and personalized content to customers.

With a quick Google search, numerous VoIP distributors instantly appear. The problem is knowing whether they will meet your business’s needs. To attract consumers, these professionals throw around superlatives such as ‘the best’ or ‘world-class’ — but that doesn’t always mean they are.

A growing number of small- and medium-sized businesses are turning to social media to help facilitate growth. The reasons are obvious, social media is easy-to-use and capable of reaching an enormous amount of users. That being said, you might be missing out on one of the fastest growing platforms available: Snapchat.