Blog

VoIP hardphones or softphones for SMBs?

VoIP hardphones or softphones for SMBs?

Your company has decided to avail of Voice over Internet Protocol (VoIP) and has given you the task of choosing between the two types of phones: traditional desk phones (hardphones) or software-based phones (softphones). To help you decide, we’ll break down the benefits of each type. What’s a hardphone? A hardphone is a desk phone […]

How to boost your SMB’s social media presence

How to boost your SMB’s social media presence

Small- and medium-sized businesses (SMBs) nowadays are more competitive than ever. As an SMB owner, you’re probably constantly looking for ways to boost your social media presence, outdo your competitors, and increase profits. Here are some ways to do that. Create buyer personas Social media data is a great tool to gather information about your […]

How to choose the best VoIP system for your SMB

How to choose the best VoIP system for your SMB

Many industries now utilize Voice over Internet Protocol (VoIP) for better communication quality with lower costs. And with the many options on digital communications, taking your pick could be overwhelming. This guide will help you decide which VoIP system suits you best. What are “proprietary” systems? When most companies release VoIP software, such as Microsoft’s […]

Which VoIP service is best for you?

Which VoIP service is best for you?

Is it better for your company’s Voice over Internet Protocol (VoIP) system to be on-premise or cloud-based? What’s the difference between a mobile VoIP client and a software-based application? What VoIP service is best for your business? The following compilation of VoIP options will help you answer these questions and choose the ideal service for […]

How do I create an effective Facebook ad?

How do I create an effective Facebook ad?

Facebook has uses that go way beyond posting cat photos, complaining about restaurants, or stalking your ex — it’s also an incredibly effective advertising platform. From small businesses to big corporations, anyone can benefit from Facebook’s marketing tools. Read on to leverage Facebook to your advantage. Why advertise on Facebook? Above all else, the cost-effectiveness […]

Premise-based or cloud-hosted VoIP?

Premise-based or cloud-hosted VoIP?

Business owners are turning to the cloud because of its numerous advantages. However, others prefer premise-based infrastructures. When it comes to VoIP phone systems, which is better for your business? Installation and maintenance On-premises VoIP phone systems are installed in your office and typically managed and maintained by your own personnel. While you can hire […]

Which social media platform is best for you?

Which social media platform is best for you?

Finding the right channel to promote one’s business is a growing challenge in the digital age, with social media acting as an indispensable business tool. The question is, what else can you do aside from updating your status? Here are five ways to help you enhance your social media marketing. Social media has helped businesses […]

Include VoIP phones in your recovery plan

Include VoIP phones in your recovery plan

Businesses that focus heavily on sales and customer service need a reliable, efficient, and effective telecommunications system. If their services break down even for just a day, the losses will be significant, which is why a well-crafted disaster recovery plan should include protecting the company’s Voice over Internet Protocol (VoIP) telephony system. Invest in VoIP […]

Scammers deriving new ways to scam via VoIP

Scammers deriving new ways to scam via VoIP

VoIP (Voice over Internet Protocol) makes business communications simple and inexpensive. However, scammers are still finding ways to exploit VoIP, such as through “vishing scams, a new type of phishing wherein fraudsters make phone calls, pose as a business or financial partner, and request private details. The best way to prevent yourself from being scammed […]

How to manage Google reviews

How to manage Google reviews

Google is shaking things up yet again. Reviews from sites like Facebook and Yelp will now be displayed in search results with well-placed keywords and link-worthy content. Here’s how you can efficiently manage your business’s reviews How Google changed search results Google now automatically aggregates and includes online reviews to display in the Knowledge Panel […]