Why you should consider softphones over desk phones

Desk phones that sit in the office are quickly becoming obsolete as many employees work off-site. Instead of traditional telephony systems, forward-thinking businesses are using softphones for most, if not all, of their communications. If your company hasn’t already done so, here are five compelling reasons why you need to start using softphones. Anytime, anywhere […]

Represent your business properly on social media

Social media accounts for businesses are invaluable tools enterprises use to reach out to their client bases to fully understand their needs and wants. Make sure your social media manager understands the proper way to interact with people online, especially those with bad things to say about the company. Online reputation management mistakes As long […]

Selecting the right VoIP system for your business

Voice over Internet Protocol (VoIP) services are taking over communications in the digital age, making your office landline a thing of the past. More companies are starting to deploy VoIP because it is popular and cost-effective. What factors do you have to consider before getting your own VoIP system? Here are some tips you can […]

Don’t let negative reviews ruin your brand

Negative reviews on sites like Yelp, Trip Advisor, and Ripoff Report will damage your brand’s online presence . So how can you protect your company from defamatory and false reviews that show up on search results for your business? Here’s the best strategy. Don’t engage site or users directly Don’t send emails demanding to have […]

Twitter’s new dashboard app for SMBs

Fishes are known to travel together in schools. They do so as a defense mechanism against predators or as a means to find a mate. Rarely do we see a fish making its way through the ocean unaccompanied. Schools of fish are the Twitter equivalent of celebrities or public figures, whereby lone guppies are SMBs […]

Social Media in the Middle East

It’s possible you take your access to Facebook, Twitter and other social media platforms for granted. Maybe you’ve never thought about what a world without news feeds and constant updates and selfies from your friends and acquaintances is like. While there are moments when we’re all fed up of so-and-so’s latest attention-seeking Facebook status or […]

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