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IG Stories: redefining online marketing

IG Stories: redefining online marketing

Since it’s inception in 2010, Instagram has come a long way from just double-tapping. The photo-sharing application recently announced its plan to experiment with video ads via Instagram Stories. Give your small- or medium-sized business a competitive edge by understanding and utilizing Instagram Stories.

Moving unified communications to the cloud

Moving unified communications to the cloud

Migrating your organization’s unified communications (UC) to the cloud seems like a no-brainer: it’s practical, it’s cheap, it’s the future. Big-name companies such as Cisco, IBM, Microsoft and Verizon now offer Unified communications as a Service (UCaaS), and it’s only a matter of time before it takes over the Voice over Internet Protocol (VoIP) space.

How Skype plans to revamp their mobile app

How Skype plans to revamp their mobile app

In a mobile communications space dominated by WhatsApp, iMessage, and Facebook Messenger, the voice and text messaging company, Skype, wants to be much more than just another mobile messaging tool. Earlier this month, they launched their new communication hub named “Skype Mingo” to improve upon the traditional, well-known Skype app.

5 tips to turn Instagram followers into buyers

5 tips to turn Instagram followers into buyers

Did you know that your thousands of Instagram followers are a goldmine for potential sales? Yes, they are, but you can’t make the most of this goldmine by simply switching your posts’ filters from Clarendon to Valencia on a regular basis. Turning your Instagram followers into customers requires more than just a finely curated set of photos; it calls for marketing-savvy strategies that can engage current followers and attract potential customers.

Skype Insider Program from Microsoft

Skype Insider Program from Microsoft

Microsoft has recently announced an Insider Program offering for Skype. This program will allow Skype users on Android, iOS, OS X, and Windows to access more features and updates to its Voice over Internet Protocol (VoIP) service and application. Read on to learn more about Microsoft’s new Skype Insider Program and how it can benefit you.

The pros and cons of Unified Communications

The pros and cons of Unified Communications

When you run a business, having multiple communications streams and programs can be incredibly challenging and difficult. However, with Unified Communications (UC), there may be a way to combine all those communication streams into one. However, you may wonder about the pros and cons of UC. Before you choose a system, explore some of these benefits and drawbacks by learning more and then contact us with questions or to get information about how to transition to UC.

Understanding UC is important to understanding the pros and cons of this communications platform.

Grow sales with these social media options

Grow sales with these social media options

Every company wants to get more business out of social media. But to most small- and medium-sized businesses, a social media strategy is limited to the most popular platforms. There are at least a dozen more options however, and we want to take some time to cover the best sites that you’re probably not using, here.